A Global Branding &
Communication Consultancy
Not only authentic stories,
We craft lasting
impressions
Our narratives artfully connect, engage, and inspire audiences to influence outcomes
www.xclaymation.com
WHY STORY
MATTERS
IN INNOVATION?
Because the real differentiator isn't the innovation
01
Coherence in complexity
Each NTT DATA team, lab, and region carries its own narrative. That diversity powers creativity — yet it can also blur identity.
A single, unifying story threads these voices into one coherent fabric – the only scalable way to align culture.
02
Emotional before rational
Innovation is emotional before it is rational. People feel progress long before they understand it.
The story humanizes the innovation, helping the audience see why it matters before they understand how it works.
03
Competes with inertia
Every innovation competes with inertia — the instinct to keep doing what’s familiar.
Data alone can’t overcome that resistance; story can.
When teams understand the why behind a change, they stop seeing it as disruption and start seeing it as progress.
04
Makes future believable
When the story is told consistently, it elevates innovation from something NTT DATA does to something it is.
Innovation becomes a continuous story about curiosity, responsibility, and human progress.
ONE STORY
INFINITE IMPACT
Reimagining Storytelling
with Xclaymation.
Experience faster adoption and 3X stronger recall by weaving every idea, lab, and region into one cohesive narrative — transforming innovation into inspiration.
WHY THIS MATTERS NOW
NTT DATA's opportunity areas
Innovation Storytelling
Pain Points
01
Fragmented narratives weaken global innovation cohesion.
02
Success stories stay siloed, unseen, and under-leveraged.
03
Technology stories need emotional and brand resonance.
Xclaymation Methodology
01
X!Story Framework
Our proprietary storytelling system distills proven narrative sciences into a modern, enterprise-ready architecture.
02
X!Motion Language
Our proprietary system unites visual semiotics and temporal design into one scalable storytelling science.
WHAT YOU GAIN
Storytelling + Cross-functional Team
01
Built for the Boardroom
A senior, battle-tested team built for complexity, scale, and results.
02
Engineered for Precision
Every idea, word, and frame built with intent — no filler, no guesswork.
03
Embedded in Your Ecosystem
We work as an extended team — integrated, accountable, and aligned with your goals.
04
Proven Where It Matters
Our work has moved decisions, shaped reputations, and accelerated adoption for Fortune 500 innovators.
REPLACE OVERHEAD WITH OWNERSHIP
Every dollar, goes further.
Less cost. More craft. Endless return.
Upto
35%
lower spend than agency model
Agency Model
Xclaymation Advantage
Multiple layers of management and approvals
Embedded senior team directly aligned with NTT DATA leadership
Generic creative + outsourced strategy
X!Story Framework + X!Motion Language: Proprietary and proven
Retainers and billable hours inflate cost
Lean, outcome-based model with 30–40% lower total cost
Project-based engagement creates start-stop inefficiencies
Continuous collaboration as an extended innovation arm
Deliverables focused on aesthetics
Outputs engineered for impact — clarity, adoption, and measurable results
THE X! METHOD
A system that turns communication
into a repeatable innovation asset
01
Listen Deeply
Understand culture, context, and content already created.
02
Frame the Core
Define the single, resonant story that unites it all.
03
Build Brand
Transform static decks into living, breathing narratives.
04
Scale System
Train NTT DATA teams to sustain and evolve the system.
AUGMENT, NOT OUTSOURCE
Helping you expand capacity
without losing creative control.
SYSTEM OF COLLABORATION
• Daily check-ins
• Shared PM tools
• NTTA DATA -brand fidelity guaranteed
How it
Works
How it Works
01
Quick stand-up with your core team to sync priorities and progress.
02
Designers, writers, and strategists work alongside your teams — live collaboration, no hand-offs.
03
Fast feedback loops; we refine in real time, keeping pace with your internal rhythm.
04
You see tangible output — updated stories, visuals, or decks — ready to present or deploy.
SECRO, A SUCCESS STORY
B2B SaaS/ Blockchain | US, Geneva
2X
.
Series A oversubscribed
in under 4 months
Global Fintech
• Strong product but struggled to articulate it with clarity and conviction
• Internal team was at capacity
• Xclaymation’s pod delivered ahead of deadline, under budget
• Client extended the contract to UX/ CX campaigns
Case Studies
2X
overachieved seed funding target
3
secured enterprise customers within 90 days
60%
reduced sales cycles, through story-led clarity and alignment
MEASURE OUR IMPACT
Because storytelling isn’t art alone
— it’s performance you can measure.
Time-to-market ↓ by 30% with reusable frameworks.
Message Recall ↑ by 35–40% through unified storytelling.
Audience participation and content interaction ↑ by 50%.
Production hours ↓ by 40% using shared templates and systems.
Pitch success rates ↑ by 25% after narrative redesign
Cross-region alignment maintained above 90% through centralized story logic.
INNOVATION MOVES
WHEN PEOPLE BELIEVE IN IT
X!Story System will turn journey into momentum.
Phase 1
Duration:
Nov 10 – Dec 1
Input: Innovation workshop with presenters + strategy leaders OR the voiceover of the speaker notes
Output: Pitch Deck for ‘Responsible Innovation’ event
Outcome: Pitch deck rated > 85% clarity and engagement by audience poll
X! Team: Strategist + Storyteller + Designer + Project Lead
Phase 2
Duration:
Dec 5 – Jan 8
Input: Validated insights and feedback from Phase 1
Output: Presentation for ‘Innovation in NTT DATA’ for internal audiences
Outcome: 100% alignment on narrative across two pilot teams
X! Team: Narrative Architect + Motion Designer + Visual System Lead
Phase 3
Duration:
TBD
Input: Validated insights and feedback from Phase 1
Output: Modular storytelling system — ‘DECKO‘ with reusable templates, narrative framework, motion templates, and design library
Outcome: 100% alignment on master narrative across two pilot teams, Content creation time reduced by 40% through reusable assets
X! Team: Narrative Architect + Motion Designer + Visual System Lead
Investment: $150/hr (all framework documentation + brand-ready assets included)
neerajmalkoti
CEO, Xclaymation
TEXAS
9201 Warren Pkwy,
Dallas, TX 75035
[email protected]
INDIA
502, Ansal Majestic Tower, Delhi, 110018 , IN
[email protected]
Virginia
405 E Laburnum Ave,
Ste 3, Center,
Richmond, VA 23222
UAE
Dubai, UAE
[email protected]
SINGAPORE
160 Robinson Rd, #14-04 SBF, Center, 068914, SG
[email protected]
© Copyright 2024. All rights reserved. MBE & SBE Certified.
MBE & SBE Certified.
All rights reserved.
© Copyright 2025.