Personal branding is the need of the hour. How to build yours?

Gone are the days when branding only referred to companies and big corporations. In this digital era with the dominance of social media, it is integral to learn how to manage your personal. With the spread of networking sites such as LinkedIn, you will always be branding yourself- both actively and passively. Even not posting on your account spreads the message that you do not want to engage with the audience. This makes personal branding highly crucial to your growth. For instance, 77% of consumers are more likely to buy from a business when the CEO of that business uses social media. 

Importance of Personal Branding   

Trust- Using your personal brand, you build a strong foundation of trust and connectivity with your audience. They start relating to your brand and seeing you for who you are- a thought leader, influencer, or industry leader.  

Credibility- Trust follows credibility. As and when you build a sense of trust with your audience, you become a credible source of information. As a result, your brand demonstrates your professional credibility and expertise.   

Quality- Your brand showcases your authenticity to your future employers, investors, or employees as genuine in terms of the efforts you take or the morals you withhold.   

How to Build Your Personal Brand   

Brand Value- Before starting, understand what you want your brand to be about. Start by asking the question- what motivates you? This question can lead to the area of expertise that you can focus on while creating your brand.   

Target Audience- It is necessary to decide your target audience based on your profession and your goal. After deciding your niche, you need to focus on creating content that industry experts from the field can find relatable. 

Network- Actively connect with professionals and create meaningful bonds. Networking will help you build and expand your personal brand amongst your potential clients as well as industry leaders, thus widening your scope of influence.  

Things to remember   

After you have established your brand, do not forget that your work doesn’t end after creating your brand; your tasks increase after the creation. So, keep a consistent approach- post your content timely, and stay up to date with the trends.  


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Java developer

Who are we looking for:

  • 5+ years of professional Development Experience.
  • 3+ years of professional Technical Leadership & Management experience.
  • Extensive knowledge of Java, Spring, Spring Boot, MySQL, JavaScript, AngularJS.
  • Ability to research new technologies and products to design, architect, and develop integrations and implementations.
  • Strong knowledge of web security, performance, and accessibility best practices.
  • Must have strong hands-on experience with Agile or Scrum methodologies.
  • Prior experience leading a team of developers.
  • Prior experience developing scalable frontend solutions using AngularJS, and Java.
  • Proficiency with cloud-based application development.

Creative Visualizer

Key Responsibilities:

  • Concept Development: Collaborate with the creative team to generate innovative and visually engaging ideas and concepts for various projects, such as advertising campaigns, digital marketing materials, websites, social media content, and more.
  • Visual Design: Create high-quality visual designs, illustrations, and layouts that effectively communicate key messages, capture attention, and resonate with the target audience.
  • Storytelling: Develop visual narratives that effectively convey complex ideas or stories using images, graphics, animations, or other multimedia elements.
  • Brand Alignment: Ensure that all visual elements and designs align with brand guidelines, maintaining consistency and integrity across channels and platforms.
  • Collaboration: Work closely with the art directors, graphic designers, copywriters, and other team members to bring visual concepts to life, ensuring the final product meets project objectives and client requirements.
  • Research and Trends: Stay updated on the latest design trends, techniques, and tools, incorporating them into your work and sharing knowledge with the team.
  • Feedback and Iteration: Receive and provide constructive feedback during the creative process, iterating on designs to enhance their effectiveness and visual impact.
  • Time and Project Management: Manage multiple projects simultaneously, prioritizing tasks, and meeting deadlines while maintaining high-quality standards.


Qualifications and Skills:

  • Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field (or equivalent work experience).
  • Proven experience as a Visualizer, Graphic Designer, or similar role, preferably in an advertising agency or design studio.
  • Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools.
  • Strong portfolio showcasing your design skills, creativity, and ability to translate ideas into impactful visuals.
  • Excellent understanding of design principles, typography, color theory, and composition.
  • Knowledge of current design trends and emerging technologies in the visual design field.
  • Strong communication and collaboration skills to effectively work within a team environment and with clients.
  • Attention to detail, ability to multitask, and meet tight deadlines in a fast-paced environment.
  • Adaptability and willingness to learn new techniques and tools as the design industry evolves. 


Instructional Designer

Who are we looking for:

  • Someone who can put a creative twist on the mundane content and give it a brand-new look by turning it into an informative and engaging experience.
  • Must be a communication wizard and be in constant touch with our international clients and build relations effortlessly.
  • You are ideally a wiz at designing concise instructional management systems and evaluating e-learning materials.
  • Should be a team player and constantly seek to improve and implement feedback from various program reviews.
  • Our candidate will ideally possess a keen sense of visual design, write effective copy and scripts, and curriculum planning skills.


What you will do at Xclaymation:

  • Should showcase core competencies in LMS, SCORM and other authoring tools and actively apply them on a day-to-day basis.
  • Be on the lookout regularly on how to give the best makeovers to drab information that captivates people and holds them in place for a few seconds more.
  • Develop e2e LMS modules from conceptualization to support.
  • Attend regular meetings with our clients and understand their needs and specifications to better cater the modules to them.

Be part of a team that doesn’t believe in managers and hierarchies, but in collaborative functioning and reap the benefits of flex hours.