A Global
Branding &
Communication
Consultancy
We don't just build
winning stories
We scale brand
excellence
Wolters Kluwer × Xclaymation — a partnership designed to bring speed, precision, and unity to every message that carries your brand.
www.xclaymation.com
A Global Branding &
Communication
Consultancy
WHY BRAND
CONSISTENCY MATTERS
Because the difference between
information
and influence is design
01
Clarity in Complexity
Each function speaks to different audiences, but the message must remain one — clear, confident, and consistent.
02
Emotion Before Logic
Design builds connection before data builds conviction. Every layout, line, and color is a signal of trust.
03
Competes with Fragmentation
When visuals vary, perception fractures. Consistency turns identity into credibility.
04
Makes Global Impact Believable
A unified visual language transforms communication into culture — seen, remembered, and respected across markets.
A Global Branding &
Communication
Consultancy
One System,
Infinite Output.
Reimagining Intelligence
with Xclaymation.
Xclaymation equips GBCM with scalable creative infrastructure — uniting human precision and digital efficiency.
A Global Branding &
Communication
Consultancy
WHY THIS
MATTERS NOW
As communication volumes rise,
design must move at the speed of business
Brand momentum shouldn’t depend on bandwidth.
01
Global business units outpace central design support — causing delays and inconsistency.
02
Different regions build from scratch, risking tone drift and misalignment.
03
When design only reacts, message consistency becomes accidental.
Xclaymation
Methodology
02
Embedded Design Pods
Together, Decko and embedded pods form a continuous design engine — creating faster, better, and on-brand communication across every function.
03
Enterprise Workflow Integration
Seamless collaboration across time zones with shared dashboards, trackers, and PM tools.
A Global Branding &
Communication
Consultancy
WHAT YOU GAIN
Technology that scales
Cross-disciplinary creative team
01
Embedded Expertise
A global creative team that understands WK’s tone, compliance, and design standards.
02
Platform-Driven Efficiency
Decko replaces folder chaos with structured, searchable, compliant assets.
03
Executive-Level Support
From leadership decks to investor communications, design aligned with corporate precision.
04
Continuous Improvement
Monthly performance metrics and refresh cycles to evolve templates and strategy.
A Global Branding &
Communication
Consultancy
REPLACE
OVERHEAD
WITH OWNERSHIP
Move from one-off projects to a system that scales value.
Upto
100%
marketing investment covered, through Xclaymation’s services-for-equity model
Agency Model
Xclaymation Advantage
Project-based vendors with slow ramp-up
Dedicated pods fully integrated with GBCM
High cost per output
Flat monthly retainer or outcome-based model
Frequent brand drift
Decko ensures 100% compliance
Stop–start workflows
Continuous creative production
Time lost in approvals
Direct daily collaboration with WK teams
A Global Branding &
Communication
Consultancy
THE X! METHOD
A repeatable framework designed for speed, structure, and storytelling
01
Align
Define GBCM goals, workflows, and brand pillars.
02
Integrate
Onboard creative pods and sync Decko with WK’s governance systems.
03
Deliver
Design, iterate, and deploy enterprise-grade presentations daily.
04
Evolve
Analyze performance, refine templates, and expand Decko capabilities.
A Global Branding &
Communication
Consultancy
AUGMENT,
NOT OUTSOURCE
We embed, enhance, extend, and then exit.
SYSTEM OF COLLABORATION
• Daily check-ins
• Shared PM tools
• Brand fidelity guaranteed
How it
Works
01
Quick sync with Murph’s core team to prioritize investor, brand, and product goals.
02
Strategists, designers, and writers co-create alongside Murph’s founders.
03
Daily feedback loops and agile design sprints keep the story evolving at startup speed.
04
Tangible results every week — refined, ready, and enterprise-facing.
A Global Branding &
Communication
Consultancy
SUCCESS STORY | SECRO
Secro's challenges today.
2X
.
Series A,
oversubscribed by 2X
in under 4 months
Global Fintech
• Strong product but struggled to articulate it with clarity and conviction
• Internal team was at capacity
• Xclaymation’s pod delivered ahead of deadline, under budget
• Client extended the contract to UX/ CX campaigns
Case Studies
Attracted
2.3×
with oversubscribed Seed and Series A rounds.
Secured
3
enterprise clients within the first 90 days post-launch.
Shortened
60%
sales cycles, through story-led clarity and alignment.
A Global Branding &
Communication
Consultancy
MEASURE OUR IMPACT
Because brand isn’t decoration
— it’s performance that drives valuation
Investor Interest ↑ by 40–50% after repositioning narrative around market problem and differentiation.
Pitch-to-Funding Conversion ↑ by 25% through investor-ready decks and founder storytelling sessions.
Enterprise Engagement ↑ by 3X as AI value proposition shifted from “automation” to “augmentation.”
Time-to-Market ↓ by 35% with reusable design systems, templates, and modular GTM assets.
Marketing Cost ↓ by 100% through Xclaymation’s services-for-equity model — turning spend into strategic investment.
Brand Recall ↑ by 45% via unified story across investor, partner, and customer touchpoints.
A Global Branding &
Communication
Consultancy
INNOVATION ONLY MOVES
WHEN PEOPLE BELIEVE IN IT
Let’s build the story that turns belief into investment
Vendor
Outcome:
A tactical brand foundation that gives Murph a professional face and voice for early outreach and investor conversations.
Includes:
Visual + verbal identity system
Core messaging and positioning
Pitch-ready investor template
Basic digital assets (logo, color system, typography)
Partner
Outcome:
A complete brand and investor narrative designed for seed funding and enterprise traction.
Includes:
Brand + messaging strategy
Investor + enterprise decks
Core GTM and campaign assets
Fractional CMO guidance (biweekly)
Ally
Outcome:
End-to-end brand, marketing, and growth acceleration — powered by Xclaymation’s full investment and Neeraj’s personal involvement as acting CMO & Board Advisor.
Includes:
Comprehensive strategy, storytelling, and GTM build
Ongoing content engine + performance marketing
Enterprise introductions and investor-readiness support
Board-level strategic alignment
We invest real work, real time, and real reputation in Murph AI's success.
That’s skin in the game.
neerajmalkoti
Founder
Xclaymation
TEXAS
9201 Warren Pkwy,
Dallas, TX 75035
[email protected]
INDIA
502, Ansal Majestic Tower, Delhi, 110018 , IN
[email protected]
Virginia
405 E Laburnum Ave,
Ste 3, Center,
Richmond, VA 23222
UAE
Dubai, UAE
[email protected]
SINGAPORE
160 Robinson Rd, #14-04 SBF, Center, 068914, SG
[email protected]
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MBE & SBE Certified.
All rights reserved.
© Copyright 2025.