Creating a brand identity: tips and tricks

Brand identity is the image that comes to your mind once you hear the brand’s name. For instance, McDonald’s brand identity is its clown, simple logo, and big mac. So, whenever you see a small case yellow ‘m’ letter with a red background, you will recognize it as Mcdonald’s. So, brand identity is nothing but a reflection of your brand. You may want to ask how mere reflection can benefit your sales. It is noted that 88 percent of consumers consider authenticity the most critical factor when deciding what brand they support, and brand identity creates this authenticity. Now that we have established the importance of brand identity let us look into some tips for establishing it- 

  • Understand your target audience– Your brand identity is directed toward your potential clients and customers, so understanding them will help you create an identity that resonates with your target audience.  
  • Establish a unique value proposition– Find what makes you stand out and conduct thorough market research to ensure your value is unique against your competition. Further, study your competition to analyze what tactics worked for them.  
  • Carefully select your slogan– Use a catchy slogan that can make your customers relate to you. The importance of a slogan in brand identity can be understood from the tag- ‘Finger likin good,’ which will automatically direct your mind towards the red bucket of KFC.  
  • Use more and more social media– Social media plays an enormous role in developing brand identity and connecting with your customers. Companies like Coca-Cola use their Facebook accounts with their iconic red cover photo to harness a sense of familiarity amongst customers. 
  • Be consistent– You can only aim to build an identity by confusing your customers with a few colors or different logos now and then. Develop a consistent approach, select a logo that echoes with your brand, restrict yourself to your branding colors, and find a way to use similar designs in all business areas.  

Make use of every resource out there but don’t forget to build your brand on the grounds of creative imagination. Finally, avoid giving mixed messages and monitor your performance to make your brand recognizable in the vast ocean of competition.  


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Java developer

Who are we looking for:

  • 5+ years of professional Development Experience.
  • 3+ years of professional Technical Leadership & Management experience.
  • Extensive knowledge of Java, Spring, Spring Boot, MySQL, JavaScript, AngularJS.
  • Ability to research new technologies and products to design, architect, and develop integrations and implementations.
  • Strong knowledge of web security, performance, and accessibility best practices.
  • Must have strong hands-on experience with Agile or Scrum methodologies.
  • Prior experience leading a team of developers.
  • Prior experience developing scalable frontend solutions using AngularJS, and Java.
  • Proficiency with cloud-based application development.

Creative Visualizer

Key Responsibilities:

  • Concept Development: Collaborate with the creative team to generate innovative and visually engaging ideas and concepts for various projects, such as advertising campaigns, digital marketing materials, websites, social media content, and more.
  • Visual Design: Create high-quality visual designs, illustrations, and layouts that effectively communicate key messages, capture attention, and resonate with the target audience.
  • Storytelling: Develop visual narratives that effectively convey complex ideas or stories using images, graphics, animations, or other multimedia elements.
  • Brand Alignment: Ensure that all visual elements and designs align with brand guidelines, maintaining consistency and integrity across channels and platforms.
  • Collaboration: Work closely with the art directors, graphic designers, copywriters, and other team members to bring visual concepts to life, ensuring the final product meets project objectives and client requirements.
  • Research and Trends: Stay updated on the latest design trends, techniques, and tools, incorporating them into your work and sharing knowledge with the team.
  • Feedback and Iteration: Receive and provide constructive feedback during the creative process, iterating on designs to enhance their effectiveness and visual impact.
  • Time and Project Management: Manage multiple projects simultaneously, prioritizing tasks, and meeting deadlines while maintaining high-quality standards.


Qualifications and Skills:

  • Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field (or equivalent work experience).
  • Proven experience as a Visualizer, Graphic Designer, or similar role, preferably in an advertising agency or design studio.
  • Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools.
  • Strong portfolio showcasing your design skills, creativity, and ability to translate ideas into impactful visuals.
  • Excellent understanding of design principles, typography, color theory, and composition.
  • Knowledge of current design trends and emerging technologies in the visual design field.
  • Strong communication and collaboration skills to effectively work within a team environment and with clients.
  • Attention to detail, ability to multitask, and meet tight deadlines in a fast-paced environment.
  • Adaptability and willingness to learn new techniques and tools as the design industry evolves. 


Instructional Designer

Who are we looking for:

  • Someone who can put a creative twist on the mundane content and give it a brand-new look by turning it into an informative and engaging experience.
  • Must be a communication wizard and be in constant touch with our international clients and build relations effortlessly.
  • You are ideally a wiz at designing concise instructional management systems and evaluating e-learning materials.
  • Should be a team player and constantly seek to improve and implement feedback from various program reviews.
  • Our candidate will ideally possess a keen sense of visual design, write effective copy and scripts, and curriculum planning skills.


What you will do at Xclaymation:

  • Should showcase core competencies in LMS, SCORM and other authoring tools and actively apply them on a day-to-day basis.
  • Be on the lookout regularly on how to give the best makeovers to drab information that captivates people and holds them in place for a few seconds more.
  • Develop e2e LMS modules from conceptualization to support.
  • Attend regular meetings with our clients and understand their needs and specifications to better cater the modules to them.

Be part of a team that doesn’t believe in managers and hierarchies, but in collaborative functioning and reap the benefits of flex hours.