Channels of internal communication are imperative when it comes to building a solid team. It is no secret that successful businesses need motivated employees with strong relationships that encourage collaboration while optimizing business output. Here are some ways you can boost your employees, promote positive work culture and drive innovation- Employee recognition– Start appreciating your […]
Brand identity is the image that comes to your mind once you hear the brand’s name. For instance, McDonald’s brand identity is its clown, simple logo, and big mac. So, whenever you see a small case yellow ‘m’ letter with a red background, you will recognize it as Mcdonald’s. So, brand identity is nothing but […]
If your product is the face of your brand, your story is your brand’s soul. It is the tool that can help you to connect with people, drive your audience towards your brand and define your goals for the world. Needless to say, when done right, storytelling can do wonders for your brand. It is seen that if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately. Here are a few reasons you should incorporate a storytelling strategy to maintain your brand’s growth.
Gone are the days when branding only referred to companies and big corporations. In this digital era with the dominance of social media, it is integral to learn how to manage your personal. With the spread of networking sites such as LinkedIn, you will always be branding yourself- both actively and passively. Even not posting on your account spreads the message that you do not want to engage with the audience. This makes personal branding highly crucial to your growth. For instance, 77% of consumers are more likely to buy from a business when the CEO of that business uses social media.