18 agents. 12 frameworks. Built for service SMBs.
You built a great service business. Most of your clients came through referrals.
Referrals plateau. Potential clients who do not know you cannot find you.
ANCHOR was built to fix that.
You built a great service business. Most of your clients came through referrals. The work speaks for itself.
But referrals plateau. And when a potential client who does not know you searches for who to call — on Google, on ChatGPT, on Perplexity — you do not show up.
Not because your service is not good enough.
Because your positioning does not exist outside your existing network.ANCHOR was built to fix that.
ANCHOR is Xclaymation's proprietary 18-agent Service Positioning Engine — a done-for-you system built on 12 frameworks that identifies what your service business should be known for, builds every asset that makes you look like it, and runs the outreach that fills your pipeline every month.
The client does a 20-minute intake and a monthly review call. Everything else is handled.
Competitive analysis of your local and category landscape. Positioning gap identification. Buyer language research. AI visibility benchmark — how you show up when someone asks ChatGPT or Google who to call in your category.
Positioning statement. Brand story. Google Business Profile optimization. Website copy. One-pager. Proposal templates. Visual identity direction.
Weekly outreach to target prospects. Review request sequences. Referral activation campaigns. Local directory submissions.
Monthly content calendar. LinkedIn posts. Local SEO articles. Case study drafts from completed projects.
Schema markup for your website. Directory presence across platforms AI systems index. Machine-readable service descriptions optimized for the moment a buyer asks an AI agent who to call in your category.
Service SMBs doing $500K–$2M in revenue who:
Are growing primarily on referrals and want a predictable pipeline
Are competing on price because they cannot articulate why they are different
Do not show up when a potential client searches online or asks an AI
Do not have the time or team to run marketing themselves
Are in real estate, construction, HVAC, architecture, demolition, or related trades in the Dallas-Fort Worth market
Right now, when a developer moves to a new city and asks ChatGPT who the best contractor in Dallas is — most service businesses do not appear.
Not because they are not good. Because they are not positioned for machine selection.
ANCHOR builds the infrastructure that makes you findable — by humans searching Google and by AI agents answering questions on their behalf.
That is the difference between a business that grows on referrals and one that gets chosen cold.
Intake A focused 20-minute intake call. You tell us what you do, who your best clients are, and what you want to be known for. ANCHOR takes it from there.
Positioning Build Within 10 business days — your complete positioning system is built. Brand story, website copy, Google Business Profile, proposal templates, and full AI visibility infrastructure.
Pipeline Activation Weekly outreach begins. Review requests go out. Local directories go live. Content calendar kicks off.
Monthly Review One call per month. We show you what is working, what has changed in your competitive landscape, and what we are optimizing next.
Designed to replace a fractional marketing hire at a fraction of the cost.
Get in touch for pricing.
No long-term contracts. Cancel anytime.
Real estate and construction businesses in the Dallas-Fort Worth market.
If you are in a different service category or geography — get in touch. We are expanding ANCHOR to new verticals in Q3 2026.
Xclaymation — AI-powered positioning for the age of autonomous buyers.