A Global
Branding &
Communication
Consultancy
We don't just design brands
We architect movements
with purpose
Our narratives turn athletic apparel into identity—connecting performance, values,
and belonging in ways that convert conviction into commerce
WHY ACTIVEWEAR NEEDS
MORE THAN QUALITY
Because the world already
has enough technical fabric
01
The loyalty trap
Nike owns “Just Do It.” Adidas owns the three stripes. Lululemon owns yoga culture. Breaking through requires more than performance specs—it requires a reason to switch.
02
Values drive wallets
Muslim, Arab, and progressive consumers are actively boycotting legacy brands over geopolitical stances. They’re not looking for alternatives—they’re waiting for a brand that represents them.
03
Mental first
“Presence Before Movement” isn’t just a tagline. It’s a philosophical shift that challenges the entire category’s obsession with speed, force, and output. It’s mindfulness meeting athleticism.
04
Not a commodity
When told consistently, story turns activewear from commodity into community, and another sportswear startup into a believable movement — conscious, capable, and culturally-aligned.
ONE BRAND.
GLOBAL RESONANCE.
Building the activewear
alternative the
world is asking for
Launch with 40% higher brand recall, 3X social
engagement, and a customer base that evangelizes—not just purchases
THE MARKET MOMENT IS NOW
Why Project ONE can't afford to wait
The Gap is
Real
01
Legacy brands stumble on values (Bella Hadid controversy), opening space for a challenger with clear conviction and cultural credibility.
02
1.8 billion Muslims globally, millions actively boycotting Nike and Adidas, with no world-class alternative positioned for them.
03
Western and non-Western consumers alike crave brands that stand for something beyond profit—Project ONE meets that need.
How Xclaymation Builds Movements
01
Cause + Performance Integration
We don’t bolt activism onto activewear. We embed your mission into every brand decision—from logo to launch campaign—so it feels authentic, not performative.
02
Dual-Audience Mastery
Project ONE must win over values-driven consumers AND compete with Nike on quality. We position you to do both without dilution or compromise.
WHAT PROJECT ONE GETS
A brand system built to disrupt and endure
01
Category Expertise
We’ve launched activewear brands from zero to seven figures. We know fabric, fit, DTC economics, influencer strategy, and retail partnerships.
02
Story Architecture
Not just messaging—an entire narrative system that works across product packaging, social content, investor decks, and athlete partnerships.
03
Market-Ready
E-commerce platform, content templates, brand guidelines, and launch playbook—everything you need to go live strong and scale fast.
04
Ongoing Momentum
Phase 2 retainer keeps the brand evolving with culture, seasons, and scale—content, campaigns, partnerships, optimization.
INVESTMENT THAT COMPOUNDS
Every dollar, every hour —
invested, not billed.
$85K+
Phase 1 investment delivers a complete brand system, e-commerce platform, and launch strategy
Agency Model
Xclaymation Advantage
Templates and trend-chasing yield forgettable brands.
Custom strategy rooted in your unique mission ensures Project ONE owns a space no competitor can touch.
Surface-level cultural understanding misses the mark.
Deep cultural fluency—Arab, Muslim, progressive Western audiences—ensures messaging resonates authentically.
Outputs divorced from business outcomes.
Every asset engineered for conversion, recall, and shareability. Brand as growth lever, not cost center.
One-time project, then you're on your own.
Phased engagement: Foundation first, then optional retainer for campaigns, content, and optimization as you scale.
Generic activewear positioning.
Differentiated on TWO axes: pro-Palestinian values + "Presence Before Movement" philosophy. Impossible to ignore.
THE PROJECT ONE BUILD
From conviction to commerce in 10 weeks
01
Immersion
Deep dive into your mission, competitive landscape, and audience psychology. We map what makes Project ONE fundable, scalable, and culturally unstoppable.
02
Positioning
Anchor the brand story: How do you lead with cause without being niche? How does “Presence Before Movement” translate to product, content, and community?
03
Identity
Logo, colors, typography, graphic language, apparel applications. A visual system that works on a sports bra, a billboard, and a TikTok video.
04
Ecosystem
E-commerce site designed for conversion. Social templates built for virality. Email flows engineered for retention. Launch campaign mapped to cultural moments.
COLLABORATION, NOT HANDOFF
Your team, amplified
EMBEDDED PARTNERSHIP
• Weekly sprints
• Real-time feedback
• Founder-led, expert-executed
How We Work Together
01
Weekly sync with Project ONE leadership to align on priorities, review progress, and refine direction.
02
Strategists, designers, and copywriters work alongside your team—not in a silo.
03
Rapid iteration cycles keep momentum high. You see concepts in days, refinements within hours.
04
Every deliverable is production-ready, not theoretical. No handoff chaos—just launch-ready assets.
METRICS THAT MATTER
Brand isn't vanity. It's velocity.
Brand Recognition ↑ 40–50% when positioning is clear and emotionally resonant
Conversion Rate ↑ 25% with cohesive UX, messaging, and trust signals
Social Engagement ↑ 3X when content shifts from product features to movement storytelling
Time-to-Market ↓ 35% with design systems and reusable templates
Customer Acquisition Cost ↓ 30% through organic, story-driven content vs. paid ads
Brand Loyalty ↑ 45% when consumers see themselves reflected in your values
MOVEMENTS DON'T ASK PERMISSION
They demand attention.
We help you command it.
Foundation
$85,000
Brand identity and launch essentials
Includes:
- Brand strategy and positioning framework
- Logo system and visual identity
- Messaging architecture and tone of voice
- Brand guidelines and asset library
- Social media templates (20+)
Timeline: 6 weeks
Launch
$110,000
Complete brand system + e-commerce platform
Includes:
- Everything in Foundation, plus:
- Full e-commerce website
- 30+ social content templates
- Launch campaign strategy
- Email marketing flows
- Product photography direction
Timeline: 10 weeks
Growth
$15K–$22K/month
Ongoing evolution and momentum
Includes:
- Monthly content production (4–6 campaigns)
- Seasonal storytelling and product launches
- Influencer and partnership strategy
- Performance and A/B testing
- Quarterly brand audits
Minimum: 6-month engagement
We don't bill hours. We build outcomes. That's the difference.
neerajmalkoti
CEO, Xclaymation
TEXAS
9201 Warren Pkwy,
Dallas, TX 75035
[email protected]
INDIA
502, Ansal Majestic Tower, Delhi, 110018 , IN
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Virginia
405 E Laburnum Ave,
Ste 3, Center,
Richmond, VA 23222
UAE
Dubai, UAE
[email protected]
SINGAPORE
160 Robinson Rd, #14-04 SBF, Center, 068914, SG
[email protected]
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All rights reserved.
© Copyright 2025.