A Global Branding &
Communication Consultancy
We don't just shape AI brands
We craft momentum
that sells
Our narratives artfully connect, engage, and inspire
audiences that attract capital and customers
www.xclaymation.com
A Global Branding &
Communication Consultancy
WHY STORY
MATTERS
IN AI INNOVATION?
Because your differentiator
isn’t the intelligence you built
01
Coherence in complexity
Workforce AI is vast — skills, systems, and silos. Without a unified story, even powerful agents feel fragmented.
A shared narrative connects data, people, and purpose — aligning technology around human progress, not just automation.
02
Emotional before technical
Employees and enterprises adopt AI emotionally before logically.
Story helps them feel the value of digital twins before they decode the tech — revealing why it matters before how it works.
03
Competes with
inertia
Every transformation competes with inertia — the instinct to trust human familiarity over machine precision.
Data alone can’t overcome resistance; story reframes AI as empowerment, not replacement.
04
Makes future believable
When told consistently, story turns AI from something experimental into something essential.
It transforms digital twins from abstract technology into a believable intelligence — curious, capable, and human-aligned.
A Global Branding &
Communication Consultancy
ONE STORY
INFINITE VELOCITY
Reimagining Intelligence
with Xclaymation.
Experience 3X faster enterprise adoption and
5X stronger investor recall
by turning twins from
technology to trust
A Global Branding &
Communication Consultancy
WHY THIS MATTERS NOW
MURPH AI's growth inflection point
Startup
Pain Points
01
Brilliant tech without brand clarity cannot attract attention.
02
AI that creates digital twins for the workforce needs emotional storytelling to help investors and enterprises feel the impact.
03
Without a cohesive narrative, investors fund the loud, not the best.
Xclaymation
Methodology
01
X!Story Framework
Transforms Murph’s innovation into a fundable story — aligning technology, brand, and investor psychology into a single, scalable narrative.
02
X!Growth Engine
Xclaymation invests in strategy, brand, and GTM execution for equity, positioning Murph as investor-ready and enterprise-relevant.
With Neeraj Malkoti as acting CMO, Murph AI gains not just creative firepower — but strategy, storytelling, and network.
A Global Branding &
Communication Consultancy
WHAT YOU GAIN
Believable Brand + Unstoppable Team.
01
Built for Seed & Scale
A senior, battle-tested brand and GTM team that bridges startup agility with enterprise-grade credibility.
02
Engineered for Fundability
Every story, and digital touchpoint is designed with investor psychology in mind — built to signal readiness.
03
Embedded as Your CMO
We join your founding team in building momentum with investors and enterprise partners.
04
Proven with Global Leaders
Our playbooks have accelerated adoption, visibility, and valuations for Fortune 500 innovators.
A Global Branding &
Communication Consultancy
REPLACE COST
WITH COMMITMENT
Every dollar, every hour —
invested, not billed.
Upto
100%
marketing investment covered, through Xclaymation’s services-for-equity model
Agency Model
Xclaymation Advantage
Paid retainers drain early-stage capital.
Xclaymation invests $99K in brand, GTM, and investor strategy for equity — zero upfront cost.
External teams, limited skin in the game.
Embedded senior team with Neeraj Malkoti as acting CMO & Board Advisor, directly tied to Murph’s growth outcomes.
Creative output detached from business goals.
Unified strategy + execution — brand, messaging, investor deck, and enterprise positioning built as one system.
Projects start and stop with funding cycles.
Continuous collaboration as a long-term partner until Murph secures funding and traction.
Deliverables focused on aesthetics.
Outcomes engineered for fundability, enterprise trust, and measurable traction.
A Global Branding &
Communication Consultancy
THE MURPH × X! METHOD
Turn brand storytelling into
an investable growth engine
01
Listen Deeply
Understand Murph’s mission, product, and founder intent — mapping how digital twins for the workforce change the future of work.
02
Frame the Core
Define the single, investable narrative that connects Murph’s AI, purpose, and potential — built to inspire confidence from seed investors to enterprise leaders.
03
Build Brand
Transform that narrative into brand identity, investor decks, website, and GTM assets — bringing clarity and emotion to every interaction.
04
Get Funded
Xclaymation invests $99K in strategy and execution for equity — joining as active CMO and Board Advisor to sustain and evolve the growth story.
A Global Branding &
Communication Consultancy
AUGMENT, NOT OUTSOURCE
Helping Murph expand capacity
without losing founder control
SYSTEM OF COLLABORATION
• Daily check-ins
• Shared PM tools
• Brand fidelity guaranteed
How it
Works
01
Quick sync with Murph’s core team to prioritize investor, brand, and product goals.
02
Strategists, designers, and writers co-create alongside Murph’s founders.
03
Daily feedback loops and agile design sprints keep the story evolving at startup speed.
04
Tangible results every week — refined, ready, and enterprise-facing.
A Global Branding &
Communication Consultancy
SECRO | A SUCCESS STORY
Secro's challenges.
2X
.
Series A oversubscribed
in under 4 months
Global Fintech
• Strong product but struggled to articulate it with clarity and conviction
• Internal team was at capacity
• Xclaymation’s pod delivered ahead of deadline, under budget
• Client extended the contract to UX/ CX campaigns
Case Studies
Attracted
2X
seed funding target
Secured
3
enterprise customers within 90 days
Shortened
60%
sales cycles, through story-led clarity and alignment
A Global Branding &
Communication Consultancy
MEASURE OUR IMPACT
Because brand isn’t decoration.
It is performance that drives valuation
Investor Interest ↑ by 40–50% after repositioning the differentiation.
Pitch-to-Funding Conversion ↑ by 25% through investor-ready decks and founder storytelling sessions.
Enterprise Engagement ↑ by 3X as AI value proposition shifted from “automation” to “augmentation.”
Time-to-Market ↓ by 35% with reusable design systems, templates, and modular GTM assets.
Marketing Cost ↓ by 100% through Xclaymation’s services-for-equity model — turning spend into strategic investment.
Brand Recall ↑ by 45% via unified story across investor, partner, and customer touchpoints.
A Global Branding &
Communication Consultancy
INNOVATION MOVES
WHEN PEOPLE BELIEVE IN IT
We can build the story that turns belief into investment
Vendor
Outcome:
A tactical brand foundation that gives Murph a professional face and voice for early outreach and investor conversations.
Includes:
Visual + verbal identity system
Core messaging and positioning
Pitch-ready investor template
Basic digital assets (logo, color system, typography)
Partner
Outcome:
A complete brand and investor narrative designed for seed funding and enterprise traction.
Includes:
Brand + messaging strategy
Investor + enterprise decks
Core GTM and campaign assets
Fractional CMO guidance (biweekly)
Ally
Outcome:
End-to-end brand, marketing, and growth acceleration — powered by Xclaymation’s full investment and Neeraj’s personal involvement as acting CMO & Board Advisor.
Includes:
Comprehensive strategy, storytelling, and GTM build
Ongoing content engine + performance marketing
Enterprise introductions and investor-readiness support
Board-level strategic alignment
We invest real work, real time, and real reputation in Murph AI's success.
That’s skin in the game.
neerajmalkoti
CEO, Xclaymation
TEXAS
9201 Warren Pkwy,
Dallas, TX 75035
[email protected]
INDIA
502, Ansal Majestic Tower, Delhi, 110018 , IN
[email protected]
Virginia
405 E Laburnum Ave,
Ste 3, Center,
Richmond, VA 23222
UAE
Dubai, UAE
[email protected]
SINGAPORE
160 Robinson Rd, #14-04 SBF, Center, 068914, SG
[email protected]
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MBE & SBE Certified.
All rights reserved.
© Copyright 2025.